Did you know · No. 15

Pink was for boys

Did you know?
Pink was once
a boy’s colour.
For boys · 1918
For girls · 1918
“Pink, being a more decided and stronger color, is more suitable for the boy.”
Earnshaw’s Infants’ Department, a US trade publication · June 1918
Before 1900s
Babies wore white
1918
Pink suggested for boys
1927
US stores still disagreed
1940s–50s
Pink for girls takes hold
The colours never changed.
We changed what they meant.
wish
you
.today
Making happiness by connecting dots

In 1918, a US trade magazine called pink the stronger colour, better suited to boys. The colours never changed. We changed what they meant.

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